Increasing Designer Handbag Sales
In a fashion world where trends come and go at breakneck speed, some designer handbags have earned their “it” status as investment-worthy pieces. From coveted Chanel flap bags to Hermes Kellys, which were named after actress Grace Kelly, the older the bag and more prestigious the name, the higher its resale value.
A new wave of designer bags have emerged that are attracting a significant—and growing—number of fashionable shoppers. But unlike the vintage styles of historical fashion significance or the timeless classics that a woman might pass down to her daughter, these buyers are searching secondhand and online marketplaces for bags that should be at or near their nadir of popularity: one-off seasonal releases, designs that peaked in the 2010s, and other pieces that would scan as outdated to anyone in the know.
It may be a bit of a surprise, then, that these bags are actually seeing an uptick in sales, despite fears from some brands that resale sites could be depriving them of revenue. As it turns out, these resale sites may be helping to drive a circular economy for luxury goods, with consumers reselling their own products and using the proceeds to purchase new ones.
Nordstrom has a wide range of designer bags on sale right now, from splurge-free options like Ted Baker and Michael Kors cross-body styles to discounted designer clutches for evening events. Vivienne Westwood, Moschino and Alexander McQueen also have discounted dynamic designs to elevate everyday outfits. designer handbag sales