Founded by legendary hairstylist Oribe Canales with Daniel Kaner and Tevya Finger, Oribe (pronounced or-bay) Hair Care began in 2008. The brand’s salon-quality products feature luxurious, sophisticated formulations that are unique to the industry. They are crafted with craftsmanship, innovative product technology and decades of styling experience from the top of editorial and salon worlds. They are sulfate-free, gluten-free, cruelty-free and color and keratin-safe. The Oribe line has sparked deep connections with consumers across the country and around the world, from A-list celebrities to ordinary women who want to elevate their everyday beauty routine.
Oribe’s best-selling products are its shampoos, which have the power to transform your hair in dramatic ways. They are rich, concentrated and contain high-end active ingredients, so you can expect a little goes a long way. Some reviewers with waist-length hair said they only needed a quarter of the amount they used with cheaper, more diluted shampoos. The shampoos also provide moisture, boost volume and tame frizz.
There is an Oribe product to suit all hair needs. For example, the Gold Lust Repair & Protect Treatment is ideal for coloured hair, while the Serene Scalp Collection holistically addresses scalp health and supports healthy growth. The brand also offers dry shampoos to keep your hair looking fresh and beautiful between washes, and a full range of hair oils that help nourish and strengthen all locks.
The Oribe Creme for Style is a lifesaver for all hair types, particularly fine locks. The formula creates a soft hold, and the light weight gives your hair a smooth finish. It also works to tame flyaways, reducing the appearance of split ends and providing protection from heat tools.
A major selling point for Oribe is its signature fragrance, which is infused into all of the brand’s oribe hair products. The label worked with a 19th-century perfume house to craft the intoxicating blend, Cote d’Azur, which features notes such as sun-drenched Calabrian bergamot, Sicilian orange, Aomori apples and leafy greens. The scent is a beautiful and intoxicating experience for both the hair and the senses.
Although the company does not categorize itself as a clean beauty brand, it does not use sulfates, parabens, sodium chloride or silicone in its formulations. The brand also avoids synthetic fragrances and uses only natural ingredients.
The brand is headquartered in Santa Monica, California and offers free shipping on orders over $100. It frequently runs promos, too. Its products are available online and in salons. The brand’s return policy is generous, and customers can elect to exchange or refund any unused product if they are not satisfied with their purchase. Oribe has a robust social media presence and a strong customer support team to assist with questions, concerns or technical issues. It also provides a wealth of educational content on its website. This includes tutorials, video demonstrations and articles that highlight how the product can be used to achieve specific looks. You can even book an appointment with an expert to get personalized advice and recommendations.