Video has become an important marketing tool for real estate agents. Properly crafted videos can help you get more responses, meetings, and deals.
One of the most popular real estate videography ideas is to make market update videos. This can include information on interest rate fluctuations, new policies, or notable investment opportunities.
Real estate photographers can take a standard slide show and turn it into a video that demonstrates a property. The key is to use natural-sounding voiceovers and background music that subliminally supplements the message of the video. For example, if the agent is trying to convey that a property is fun, calm, inviting, unique or elegant, the background music should match.
Drone imagery is a great way to present the significance of a property’s location. It can also provide a bird’s-eye view of the surroundings, giving the viewer a sense of scale and space. This kind of real estate videography is particularly well suited for large-scale commercial properties, such as shopping centers and industrial warehouses.
For smaller homes, a virtual tour is a good choice. This type of real estate video combines photographs and video to walk viewers through the property, room by room. It can also be done in 360 degrees, allowing potential buyers to experience the property as if they were there themselves.
For a more professional look, a documentary-style video is ideal. This type of real estate video is most suitable for luxury properties and typically features a charismatic host who takes the audience on an in-depth tour of the property. It can also be used to promote an entire community or neighborhood. This style of video is time consuming and can increase production costs.
Real estate walkthrough videos allow potential clients to see the property through the eyes of the agent. Unlike 3D virtual tours, which require users to click or swipe to navigate between rooms, walkthrough videos are much easier to view on smartphones. This makes them a more appealing option to today’s tech-savvy audience.
When creating a real estate video walkthrough, keep in mind that customers’ attention spans are short. Try to limit your video to three minutes, and stick to the key selling points you want to communicate. This will make the video easier to digest and allows viewers to rewatch the most important parts of your message.
A well-produced real estate video will capture the essence of the home, but it’s also a good idea to include a wide variety of shots to show off different features of the property. Using a wide-angle lens will help you to capture the most of each room, but it’s important to avoid repetition by shooting the same area over and over again.
If you’re a Realtor looking to increase client conversions, a real estate video is a great way to showcase your personality and expertise. Use a video to introduce yourself to new clients or offer valuable tips for homebuyers. You can even create a “meet the team” video to attract top talent and give potential hires a taste of what it’s like working at your company.
Real estate virtual tours and walkthrough videos are both advanced, result-driven digital marketing tools. Both can be used effectively during various stages of the property rental journey. Depending on your customer base, however, one may be more effective than the other.
For example, a client testimonial video is more authentic and believable than a written online review. Asking a happy homeowner to record a video of themselves explaining why they loved working with you and your company is an excellent way to showcase your work and help potential clients trust you as well.
On the other hand, a virtual tour is an immersive experience that gives viewers a sense of being inside a property. It also offers a more complete view of the property, allowing buyers to get a feel for its layout and how rooms connect together. This type of real estate marketing tool is particularly useful for high-end homes and commercial properties.
Offering video services can set you apart from competitors that only offer photography. And if you’re already offering real estate photography services, adding a video package is a simple way to increase your bottom line without having to hire additional photographers.
If you’ve been around real estate for a while, then you know that homebuyers often ask friends and family for recommendations. In fact, according to marketing professionals, referrals generate more quality leads than any other marketing tool.
Client testimonial videos are a powerful way to build trust and credibility with potential buyers. Authentic video from past clients adds a level of believability that written reviews simply can’t match. They also allow brokerages to create a blast of social proof that boosts website traffic and sales conversions.
The best real estate agents understand that buyers want to get to know them and what makes them different from other Realtors. They take advantage of the power of video to give prospects a glimpse into their personal lives, professional accomplishments and core values.
Here, Chauncey shows his personality and passion for the industry in a short but effective introduction video. He uses custom text and music to emphasize his best points without sounding too self-promotional.
An educational real estate video is a great way to establish a long-term relationship with a prospect. This type of video addresses a specific pain point that the prospect is experiencing and provides helpful tips. For example, this video by LeAnn is titled “How to Buy a House if You Have an Existing Mortgage.” The video’s title will draw in the prospect and its content will put their fears to rest.